Louise Hay has written and spoken about the power of positive affirmations for years. She believes that using positive affirmations consistently will change and transform your life. While their transformative power is being confirmed and utilized more and more, using positive affirmations can also be difficult and even frustrating. For some, after a period of using positive affirmation they sometimes experience resistance to their continued use. What happens is that the positive affirmation are in conflict, sometimes direct conflict, to the thoughts and beliefs that the person has in their mind. Many of these thoughts, ideas and beliefs have to do with what the person believes to be about themselves as a person, who they are in life. In essence, ones identity gets calls into question, gets confronted and it is from the confrontation that ones experiences a sense of frustration and with it, creates a tendency to avoid and move after from and even stop the use of positive affirmation. It is at this point that one has possibility of a breakthrough in their life, that is, if they are able to push through the resistance and stick with their use. Sticking with the use of positive affirmations over an extended period of time can transform your life, can transform even who you believe yourself to be in the world.